The Piwik Manager project integrated a self-hosted analytics solution into a legacy PHP application to replace limited Google Analytics functionality. Designed for a marketing agency managing over 1,000 client sites, the system enabled automated traffic tracking, client analytics synchronization with CRM (SugarCRM), and centralized reporting via a custom-built admin dashboard.
This three-part system—spanning WordPress (via a custom plugin), Piwik Analytics, and a Zend Framework dashboard—automated everything from script deployment to account creation and lead tracking. Thoughtfully designed using MVC and MVVM design patterns, the architecture ensured flexibility, scalability, and maintainability. The final product empowered administrators and clients alike to access real-time analytics and streamlined data insights, unlocking the full value of marketing efforts.